Bug Healthcare is an integrated advertising agency specialized in pharmaceutical industry,
health and well-being. What can we do for your brand?
Health Marketing & Advertising | The area of the pharmaceutical industry, health and well-being has everything to do with us: it seeks a cure and an improvement of life quality for patients, we create effective communications that deliver results for our clients. In essence we both seek a “happy ending” to our actions. How? Instead of a monologue-communication, we create communication that generates an active and open dialogue with your audience. An ad disappears, but a good story is remembered forever. And that is a job for true Brand Storytellers.
Health Strategy | How many times have you used the words "this story doesn’t make any sense?” As we believe that the best stories are those that follow a thread, we also believe that better communication comes from a good Brand Strategy narrative that traces the path of the brand and its characters: the products.
Medical Education | The scientific information the health professional receives is crucial in their training and perceptions of each product. The development projects of continuing medical education tailored to each brand are an excellent solution to achieve a privileged relationship between the prescriber and the brand. And that can only be achieved with a story well told, in a convincing and captivating way.
Digital Solutions | Nowadays, good stories don’t happen only on paper and on television screens. Join the generation Web 2.0 and discover what the world of Digital has to offer.
Brief | Antistax (a product for tired and heavy legs) detected that its consumption was extremely seasonal, being very focused on summer, the time of year when legs “suffer” more.
Insight | Tired and heavy legs problems happen all year and not only in summer.
Legs must be “protected” on a daily basis, all the year.
Solution | We decided to speak through a prescriber, using the healthcare knowledge of a professional who needs to have healthy legs to deliver a full working day: a pharmaceutical.
Brief | To launch in the portuguese market a new effective and less aggressive approach
to achieve the bowel regularity: Dulcofibra 100% natural soluble fiber.
Insight | Dulcofibra has an innovator working mechanism: the intestinal massage effect.
Solution | We decided to evoke women curiosity, asking people if they already had heard
about the “intestinal massage”.
The challenge was to create a Detail Aid to present Gedeon Richter’s contraception products. Bug Group created an Interactive Detailing to work in tablets (iPad), with CLM (Close Loop Marketing) incorporated.