Bug Group developed an internal event for the Bank. The participants were PFA’s (Personal Financial Analysts), which represent a very important group of independent partners for the Bank.
To raise awareness to diabetes within children, Bug Group developed an event for Roche Accu-Chek where kids would be awarded for a previously launched drawing competition. “Diabetes does not limit me” was the motto.
Brief |To communicate to healthcare Professional that Bene Pharmaceutical is finally in Portugal.
Insight |Bene products have been in the portuguese market for more than 4 decades,
and they are present in the home of millions of portuguese families.
Solution |We developed an institutional campaign that included 2 events targeted to
healthcare Professionals, where the young Fado singer Mafalda Arnauth personalized
the symbiosis between modernity and tradition
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